Company Overview

Sportsworx is a consulting and marketing services firm that activates corporate sales programs through athletes, events and teams. As a leading competitive force in the advertising sports sales marketplace, Sportsworx builds sponsorships, hospitality and merchandising programs through third party (event, league, team, etc.) relationships to attract marquee sports advertisers.

Jennifer Bowden, President & CEO

Jennifer Bowden, former General Sales Manager of Comcast SportsNet, the Bethesda-based regional sports network has a twenty-year foundation in sales and management. Jennifer began her tenure at Comcast SportsNet in 1995 and is responsible for doubling local advertising sales revenue within the first two years.

Recognized nationally for the first “single-sponsor” Capitals game, described as a “trend setting ad approach”, Jennifer increased the networks per-game revenue by five times expectation.

Prior to joining Comcast SportsNet, Jennifer worked in the radio and cable representation firm industry. She served, WGAY-FM, WRC-AM, WBIG-FM and Media General’s Mega Advertising.

Studying in Communications, Jennifer is a University of Maryland Alumni active in many local and national organizations. In addition to her contributions as a Board member of the Greater Washington Sports Alliance, she has been recognized for her contributions to the Potomac Officers Club, The Red Cross Foundation, the National Foundation for Teaching Entrepreneurs, Jerry Stackhouse’s Triple Threat Foundation, The Leukemia Society and Ernst and Young’s Entrepreneurs of the Year.

In April, 2004, Jennifer Bowden launched Sportsworx, a consulting and marketing services firm that activates corporate sales programs through athletes, events and teams. As a leading competitive force in the advertising sports sales marketplace, Sportsworx builds sponsorships, hospitality and merchandising programs through third party (event, league, team etc.) relationships to attract marquee sports advertisers.

Casey Goodman, Corporate Marketing Manager

Casey just joined Sportsworx this July. Casey will focus on new business sponsorship sales for the properties Sportsworx represents, which includes The Washington Capitals, The Washington Nationals television and radio networks, and the BB&T Classic.

Casey comes to Sportsworx from IKON where she was a key member of the sales team which provides document management solutions to companies around the world.

Casey holds a sociology degree from Virginia Tech and was a three-year starter on the Women's Lacrosse Team. Casey resides in Brookeville, MD.

Susan Wimbrough, Controller

Susan Wimbrough is responsible for all aspects of Sportsworx's accounting, budgeting, cash flow management, accounts payable / receivable, and contract administration requirements.

Ms. Wimbrough brings 20+ years of financial management experience to Sportsworx and has supported a wide range of clients throughout her career.

Susan holds a B.S. degree in Finance and Business Management from University of Maryland's Roger H. Smith School of Business. She is a life long resident of Montgomery County Maryland, and currently calls Olney her home.